Chinese companies and enterprises are becoming more adept at overseas marketing and brand imaging and also better known in the West as their products and services globally.
Sanya tourism was elect to receive the “China’s Top 15 Global Brands Award 2017,” which was together released by the expert service firm KPMG and Facebook. The Sanya brand was chosen for its extraordinary execution in overseas marketing and promotion.
The rankings are accumulated by an examination of the brand estimation of Chinese organizations and ventures in overseas marketplaces centers, mostly based on information from Facebook.
As a strategic pivot point on the 21st Century Maritime Silk Road, Sanya is making full utilization ofpolicy advantages — the city is a piece of the “One Belt, One Road” initiative — to extend its impression on the international stage. The Sanya Tourism Development Commission has opened social media accounts on twelve major overseas social networking and travel review platforms including Facebook, Twitter, Instagram, YouTube, Pinterest, and TripAdvisor to additionally advance the city in the international tourism market.
This accomplishment not just perceves Sanya tourism as a main brand in global marketing and promotion, but also shows that the city’s image is developing internationally and increasing significantly more extensive acknowledgment.
The Sanya Tourism Development Commission will keep on taking proactive strides to use the qualities of new media channel advertising techniques to expand its international tourist destination appeal.